Custom systems / Dog groomers
Custom business systems for dog groomers
Dog grooming lives on repeat appointments every six to eight weeks, but most groomers rely on the customer to remember to rebook. The ones who don't remember, drift. The groomer who reminds them doesn't lose them.
Your week
The six-week gap in the diary
A cockapoo owner books in every eight weeks, means to rebook after the last groom, and you never hear from her again until August. Two regulars doing that is a day a week gone from the diary. The dogs still need clipping. They just get clipped somewhere else now, and that somewhere else is who she will recommend.
Who we would contact for you
The people we would ring on your behalf
We build this list from your area and the work you want, inside a radius you set. You approve every batch before anything goes out.
Local vets
The practices within your radius. Grooming referrals for matted coats, nervous dogs and puppy first grooms come from the consult room.
Dog walkers, day care and boarders
The people who already own your customer's week. Their dogs need grooming between stays, and they get asked for recommendations daily.
Breeders
Local breeders whose puppy buyers ask about first grooms. One breeder is a litter of customers a year.
Pet shops and groomers without space
Shops where puppy owners ask where to go, and salons with waiting lists who would rather refer than lose the customer.
What the outreach would say
An example of what goes out
First message, sent under your name
"Hi [name], I run a grooming salon on [road]. When a puppy comes in for its first checks, do you point owners anywhere for a gentle first groom? I do puppy introductions with the clippers off to start, and a few of the local vets send them my way."
Nothing goes out without you. You see the list, the wording and the replies, and the conversation stays yours.
Your maths
One sentence, in your numbers
Four extra regulars on an eight-week cycle covers the build inside a year, and their grooms repeat every two months.
What it looks like in the system
Your outreach call list
The list starts with the businesses nearest your base, and every call is logged with an outcome so nothing gets lost and nobody gets called twice by mistake.
blueprint / outreach / call list
6 contacts
Business
Contact
Area
Status
Vale Vets
Dr Amelia Hart
Hertford
Leaflets left at receptionWagtails Day Care
Connor Blake
Ware
Callback booked for ThursdayWillowbrook Breeders
Margery Dunn
Buntingford
Left message, trying FridayPaws and Co Pet Supplies
Nik Sewell
Cheshunt
Interested, price list sentFour Paws Boarding
Lotte Berg
Sawbridgeworth
Refers to another salonMeadow Vets
Dr Sam Okoye
Hertford Heath
Wants a site visitSample rows. Your list is built from the real businesses inside your radius, and every call is logged with its outcome.
Where work gets lost
The four ways this trade leaks money
A six-week gap between visits means one forgotten rebooking is a customer who may not come back.
No-shows and late cancellations leave gaps nobody can fill at short notice.
Notes about each dog's coat, clips and temperament kept in your head, not written down.
Evenings spent replying to the same booking questions.
How the system brings in more work
Growth, first
Built around who this trade actually sells to.
- Online booking, so customers book without you replying to each message.
- Automatic rebooking reminders before each dog is due back.
- Win-back messages to customers who haven't been back in a while.
- A local presence set up to show for dog grooming searches in your area.
What else it handles
The operational side, sorted
Results
What it's done for real businesses
Real results for Dog groomers businesses - coming soon. We only publish quotes and numbers we've been given permission to use.
Pricing
Plain numbers
The setup fee covers the build. The yearly fee covers hosting, monitoring, updates, fixes and support, cancellable with 30 days notice.
Website
£350 to build
£150 a year to run
For businesses with no website, or with one that isn't generating results.
- A website built for your trade, effective on iOS and Android
- Enquiry form feeding a database you own, not a lost inbox
- Automatic confirmation to anyone who enquires, so nobody goes quiet
- Google reviews pulled in automatically
- Set up to show for local searches in your area
£150 a year is less than most trade businesses spend on a single month of advertising that does nothing.
Website + Core System
£1,800 to build
£360 a year to run
You're already getting enquiries. This package makes sure none of them go to waste and brings in more on top.
Everything in Website, plus:
- Automated outreach contacting potential customers for you every day
- A prioritised call list so you always know who to ring next
- Quoting built around your own pricing, so quotes go out in minutes
- Job tracker showing what's booked, what's done and what's owed
- Automatic follow-ups to customers after a job
You pay once, you own it, and it keeps running whether or not you renew.
If it brings in one extra job a year, it's paid for itself.
Complete System
£3,500 to build
£600 a year to run
For businesses with staff, vans, or several jobs running at once.
Everything in Core, plus:
- Crew management and job assignment
- Clock in and out with location logged
- Photo-verified quality checklists on every job
- Certification and compliance tracking with renewal reminders
- Invoicing and payment tracking
- Reporting showing where work actually comes from
You pay once, you own it, and it keeps running whether or not you renew.
Book a free 15-minute call
Book a call, or message us on WhatsApp. We answer between 8am and 6pm, Monday to Friday.